Cali K9
- Project Date:
- 22/06/2023
- Copy:
- Email Copy
Cali K9
Cali K9 is a top-rated dog training program. Run by Jas Leverette, the brand is a celebrity-endorsed model, appearing on Dr. Phil and having its own Netflix documentary series.
I’ve supported Cali K9 by working with a team to copywrite and strategize their email marketing campaigns. Collaborating with their design team, I wrote an extensive Black Friday sales sequence to boost their high-ticket sales items during 2022.
The campaign was a complete success, selling out all of their available slots for both in-person and online training programs, earning 6 figures from just the email campaign.
Hear from them
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See the deliverable
Here you’ll find select portions of the project, either in the deliverable format or in the final product format. Sensitive info may be redacted to protect my client’s privacy and copyright ownership.
Our collaboration
Here's how I supported this brand's growth
Service
Black Friday Email Sequence
Branding
Honest, transparent, masculine, but caring. Copy should be empowering and understanding, while incorporating conversion-focused sales techniques.
Details
The project included a 2-week long sales sequence to boost high-ticket sales for Black Friday. I collaborated with the graphic design team to create the copy based on their formatting needs, while matching the brand guidelines.
Results
The 2-week campaign directly resulted in over $130,000 in sales.
join the success
Thrive in authenticity
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