Just Floow
- Project Date:
- 22/06/2023
- Copy:
- Ad Copy, Product Copy
Just Floow
Just Floow is a supplement brand in the health and wellness industry. I collaborated with them during launch to create the web and product copy for their entire line of products.
The project scope was aimed at improving the brand’s entire marketing strategy. Together, we worked on establishing the brand voice and fine-tuned their customer avatar. We updated their target keywords and created the web copy for their product pages for maximum conversion rates.
This holistic approach allowed me to support them more deeply as I collaborated with other team members to push for a successful launch.
Since launching at the beginning of 2023, the product copy has brought in over 100,000 customers from both targeted campaigns and organic traffic.
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Here you’ll find select portions of the project, either in the deliverable format or in the final product format. Sensitive info may be redacted to protect my client’s privacy and copyright ownership.
Our collaboration
Here's how I supported this brand's growth
Service
— Product Copy — Web Copy — Branding Strategy — Customer Avatar — Customer Journey
Branding
The brand is uplifting, empowering, and exciting. They target individuals looking to optimize their productivity.
Details
The scope included: — Planning out the customer avatar — Establishing their brand image — Optimizing the customer journey — Creating web and product copy for each product. — Carrying out SEO research for their local market. — Collaborating with team members for an effective launch.
Results
The launch was a complete success based on all of the brand’s benchmark goals. The project resulted in 100,000 new customers within Q1 (after launching in January).
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