Pizza Hut
- Project Date:
- 23/02/2023
- Copy:
- Web Copy
Pizza Hut (Singapore)
I collaborated with the marketing director of Pizza Hut’s Singapore division to update their web copy and app microcopy. They found that their previous copy was converting poorly and was out of touch with the local community.
In this project, we focused on revamping the website to match Pizza Hut’s well-established brand voice, while aligning with the local community’s values to encourage better conversion rates.
After the project was finalized, they found a 15% increase in conversion rates within the next month.
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Here you’ll find select portions of the project, either in the deliverable format or in the final product format. Sensitive info may be redacted to protect my client’s privacy and copyright ownership.
Our collaboration
Here's how I supported this brand's growth
Service
— Web Copy — App Microcopy
Branding
Bold, confident, and playful brand tone. Headlines should be short, simple, and quirky. Stand out, surprise, and connect.
Details
Entire customer-facing website needing updating (from the Homepage to the Thank You page). App microcopy included updating forms. Copy needed to match tone, inform audience about new products, and naturally lead the customer to purchase.
Results
Team completely happy with brand voice and tone. Increased conversion rate by 15% after 1 month.
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