Fit Faces
- Project Date:
- 22/06/2023
- Copy:
- Sales funnel
Fit Faces
Fit Faces is a Face Yoga brand within the beauty industry. With a 225k following on Instagram, this digital brand has a dedicated fanbase that they keep active through social media, email engagement, and their personalized app.
I’ve helped the brand grow considerably through the years, providing copywriting services for landing pages, sales funnels, email campaigns, and outreach campaigns. The most recent project was a sales page to support the launch of a high-ticket coaching program. The copy incorporated plenty of storytelling elements along with a long-term marketing strategy to convert previous clients.
The sales page had a 56% conversion rate for their waiting list, leading to a final 32% conversion rate for the coaching program — over $300,000 in sales.
Hear from them
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See the deliverable
Here you’ll find select portions of the project, either in the deliverable format or in the final product format. Sensitive info may be redacted to protect my client’s privacy and copyright ownership.
Our collaboration
Here's how I supported this brand's growth
Service
Landing Page Copy
Branding
Feminine, empowering, alluring. All of the copy must hit the audience’s pain points, while simultaneously leading them to feel powerful, graceful, and in control.
Details
The project consisted of a long-form landing page to get on the “wait list”. The feeling of exclusivity within the already-established community generated hype and led to a massively successful launch.
Results
A 56% conversion rate on the landing page itself. A 32% conversion rate for the final product. Over $300,000 generated in direct sales.
join the success
Thrive in authenticity
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