Montessori School
- Project Date:
- 23/02/2023
- Copy:
- Web Copy
Montessori
I collaborated with the team from a globally renowned Montessori School (which won’t be named for their privacy). I worked with the school director to write their entire 25-page website from scratch.
The school was rebranding and expanding its services to include secondary education, so the goal of the project was to inform families of the changes, impress investors, and create a site that encourages new families to join the community — all while highlighting the school’s values and benefits.
I partnered with their outreach team to create the copy and develop a launch plan in time for the Fall Admissions period. The launch saw a 23% increase in student enrollment in the first semester, as well as 100% enrollment rate for the secondary program. Since then, I’ve partnered with this institution to support them with continued outreach campaigns.
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See the deliverable
Here you’ll find select portions of the project, either in the deliverable format or in the final product format. Sensitive info may be redacted to protect my client’s privacy and copyright ownership.
Our collaboration
Here's how I supported this brand's growth
Service
Web Copy
Branding
Copy must be motivating, value-driven, and family-first. Values highlighted must maintain rigorous standards of the Association Montessori Internationale.
Details
The project detailed the entire school structure for prospective families. Extensive internal linking and SEO research improved search ranking and guaranteed results for their local area. Copy was benefit-rich, clearly outlining the values, benefits, and functions of the Montessori school.
Results
After launching the new site, the school had a 23% increase in student enrollment.
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Thrive in authenticity
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